# Travunio brand guide

## Core identity

- **Brand:** Travunio
- **Suggested company styling:** Travunio Technologies
- **Descriptor:** Travel Data Intelligence
- **Tagline:** Every Property. One Identity.
- **Pronunciation:** tra-VOO-nee-oh

The mark brings three separate paths into one vertical stem. It expresses the
product's central idea: matching records from multiple travel data suppliers to
one consistent identity. The rounded paths keep an enterprise technology brand
approachable. It deliberately avoids airplane, globe, and map-pin motifs.

## Palette

| Color | Hex | Use |
|---|---|---|
| Travunio purple | `#6D28D9` | Primary logo, actions, links, and selection |
| Dark ink | `#24163D` | Headings and main text |
| White | `#FFFFFF` | Main page background and primary surfaces |
| Pale lavender | `#F7F4FC` | Quiet section backgrounds and secondary surfaces |
| Lavender accent | `#B69AF0` | Decorative highlights and optional reversed mark |

Use dark ink text on white and pale lavender. Use white text on primary purple
buttons. Lavender is a decorative accent and should not be used as small text on
white. Keep the page predominantly white, with generous whitespace, restrained
lavender surfaces, and thin neutral borders.

## Assets

| File | Purpose |
|---|---|
| `logo.svg` | Primary purple logo on white or pale lavender |
| `logo-light.svg` | Optional white and lavender logo on dark ink backgrounds |
| `logo-mark.svg` | Standalone mark for brand illustrations and product surfaces |
| `favicon.svg` | Simplified purple mark in a white rounded tile |
| `og-image.png` | 1200 × 630 social sharing card |

The SVG wordmarks use native text with Arial/Helvetica/sans-serif fallbacks.
They have no external font or image dependencies. Keep the logo's aspect ratio;
do not stretch, outline, shadow, or rotate it. Leave at least the width of the
mark's central stem around the logo. Use the full logo at 140 px wide or larger;
use the standalone mark when space is tighter.

## Product naming

- Travunio Hotels — hotel mapping and property identities
- Travunio Rooms — room matching and normalized room attributes
- Travunio Connect — supplier imports and connectivity
- Travunio Content — content matching and enrichment
- Travunio Insights — coverage, quality, and mapping reports

Keep feature descriptions factual. Accuracy, speed, coverage, customer counts,
certifications, and partnerships should appear only when independently supported
by the actual product and approved business information.

## Typography and imagery

Use a clear modern sans-serif. Strong, short headings and comfortable line
spacing suit the brand. Product diagrams should show inputs, evidence, and a
consistent mapped identity. Prefer simple geometric data illustrations to stock
travel imagery. The social card is generated from code using the locally
available Nimbus Sans font; all graphics are vector-style geometry.

This brand concept does not establish trademark or domain availability.